Reading this Pharma Strategy blog which resonates with the ideas being discussed on #CCK09.
http://www.pharmastrategyblog.com/2009/10/its-all-about-we-not-i.html
"That's what sharing and engaging is all about, sharing ideas and information willingly, leading from the front and setting a good example for others. New technologies and social media can be a wonderful tool for finding new people, new blogs, new ideas and plenty of spirited exchange. Fresh inspiration from others can set off a new creative spark and stimulate new content and more sharing, and so on ad infinitum."
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