Wednesday, 6 May 2015

MOOC for medical students - promoting textbooks.

Elsevier's Free MOOC Prepares Med Students for Licensing Exam

Good example of the marketing MOOC promoting a popular exam prep textbook.

"This new MOOC is accessible to the more than 40,000 US medical students and thousands outside of the US preparing to take the USMLE Step 1. 'The success of the Crush Step 1 MOOC pilot will help Elsevier evaluate its ability to work within the MOOC model and develop trusted content that informs and engages medical students,' said Theodore O’Connell, MD, author of Crush Step 1. 'Using results from the pilot, Elsevier will understand how we might develop a full USMLE course and other course guides.'"

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